Product Planning – Social Observation

Designation: Dy Manager:Social Observation
Experience: 2-3yrs with PG/ 4-5 yrs with Grad
Location: Nashik. Long term will be Chennai. In about a years time.
Education: B.E/Btech Mechanical/Automobile engineering/Diploma
Industry: Automotive/ OEM
Area: Product Development      
Department: Social Observation
JOB ROLE:                                                                                                                                                                                                            § To represent Social observation function in product planning cell, to track existing & future social trends. Understand the implications & provide inputs to product planning /definition process
§ Will help the company to define better customer centric products. In line with social trendsKRAs:
1) Define structure & methodology for social observation
2) Continuously monitor social trends & its possible impact on automotive business.
3) Provide vital inputs in the process of Product definition
4) Establish social network which feeds data / opinions to company on present / future products
5) Participate in customers clinic & help the team to generate customer insights
COMPETENCY EXPECTED:                                                                                                                                                                                                                                                – Good Analytical Skills
– Ability to grasp the trends and derive insights about the future trends that would support the product planning function
-Research bent of mind/observant
-Abstraction to conceptualization

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